Website Content Management - Writing SEO Standard Content

SEO Content Development Roadmap

1. Keyword Research

Objective: Identify suitable keywords related to the customer’s industry and products, focusing on keywords with high search volume but low to medium competition.

Specific Tasks:

• Use tools like Semrush to compile a list of primary, secondary, and long-tail keywords.
• Categorize keywords into topic groups: Products, User Guides, Comparisons, Reviews, Services, and useful information about piano.

2. Content Plan Creation

Objective: Develop a consistent content plan, ensuring there are enough articles covering the chosen keywords and topic groups.

Specific Tasks:

• Identify article topics: Based on the keyword list, create a list of article topics related to products, services, and useful piano-related information.
• Allocate keywords to each article: Ensure each article focuses on one primary keyword and several secondary keywords.
• Determine article types: How-to guides, news, product reviews, customer stories, FAQs.

3. Create Article Outline

Objective: Ensure each article has a clear structure, is easy to read, and optimized for SEO.

Specific Tasks:

• Title (H1): Includes the main keyword, should be attractive and engaging.
• Introduction (Intro): Summarize the main content and include the primary keyword.
• Body: Split into H2, H3 sections, using primary and secondary keywords naturally without keyword stuffing.
• Conclusion: Summarize content and include a call-to-action (CTA), along with the main keyword.
• Optimize Meta Description: Write a concise meta description that includes the primary keyword and encourages users to click on the article.

4. Content Creation

Objective: Write and publish high-quality content that aligns with SEO goals.

Specific Tasks:

• Write SEO-optimized content: Ensure articles meet keyword, structure, and length requirements, with no spelling or grammar mistakes.
• Optimize images and videos (if any): All images should be optimized for size, format, and contain relevant alt tags.
• Ensure uniqueness: Use plagiarism checking tools to ensure the content is original.

5. Build Internal Links

Objective: Create a strong internal linking structure, supporting SEO and improving user experience.

Specific Tasks:

• Insert links between related articles.
• Use anchor text containing keywords for internal linking.

6. Publishing and Performance Monitoring

Objective: Ensure content is published regularly and its performance is tracked and improved.

Specific Tasks:

• Publishing schedule: Regularly publish articles according to the planned schedule, ensuring no content gaps.
• Monitor performance: Use Google Search Console to track traffic, time on page, and conversion rates of each article.
• Post-publishing optimization: Based on monitoring data, optimize underperforming articles to meet goals.

7. Content Distribution

Objective: Share content on social media platforms to create external links and attract more visitors to the website.

Specific Tasks:

• Share on Facebook fan page.
• Create Google Maps content.
• Share on YouTube.

Pricing for SEO Content Development Roadmap